Cox Automotive released the results on August 4. The survey covers new-car shoppers who use Kelley Blue Book and plan to buy within a year. Brand Watch runs about 12,000 interviews each year.
The study asks which brands, car types, and features shoppers may choose. It does not count sales, registrations, stock, or prices. It is not a sales forecast.
Hybrid and SUV consideration increased
Hybrid interest rose from 20% to 22% in the first half of 2026. EV interest fell from 11% to 10%. These shares apply to the people in the survey, not all U.S. car sales.
SUV interest hit 71% among non-luxury shoppers and 79% among luxury shoppers. Both were Brand Watch records. Cost and fuel use grew in importance, while safety and durability stayed at the top.
How buyers can use the trend
Choose models that fit your passengers, cargo, parking, and trips. A popular body style may not be your best fit.
Use the federal fuel economy tool to check ratings and estimated fuel costs for each car.
Compare the full price, insurance, energy, service, and expected loss in value.
For a loan, compare the APR, term, amount financed, interest, and total payments. Do not focus only on the monthly bill.
What sellers should take from the survey
Interest in hybrids and SUVs may help some listings get attention. Still, a national survey cannot set one car's value or promise a quick sale. Use recent local prices for cars with the same year, trim, miles, condition, and engine type.
Give buyers clear service records, fuel data, equipment details, and condition notes. A broad survey cannot prove that one car will gain value or sell for a set price.
Primary references
Sources and methodology
MyFavi links to the original material so you can verify the details, reporting period, and later updates.
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Cox Automotive's mid-August Manheim index fell 1.2% from July while holding roughly flat versus a year earlier, as wholesale values eased after a strong spring.
EIA's September 1 release puts regular gasoline at $4.071 a gallon nationwide and diesel at $5.599, both slightly below the prior week but far above a year earlier.
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